About US

At Ajudha, we are dedicated to preserving and promoting the ancient art of Chikankari, a traditional hand-embroidery technique that has its roots in the cultural heritage of Lucknow. Established in 2017 by Indira Singh, our brand aims to expand the reach of this exquisite craftsmanship to a global audience. Chikankari, which dates back to the era of the Nawabs, is characterized by its intricate designs and delicate stitching, making each piece a unique work of art.

Our collection features a stunning array of hand-embroidered ethnic wear, including signature items such as the AASARAH Cotton Blended Long Kurta and the Amrita Pure Georgette Chikankari Festive Kurta Dress. These garments are not only aesthetically pleasing but also embody the rich history and cultural significance of Chikankari. We take pride in offering customization options for each garment, allowing our customers to express their individual style and preferences.

With a commitment to quality and authenticity, we ensure that every piece we create reflects the true essence of Chikankari. Our mission is to showcase the beauty of this art form to the world, fostering appreciation and understanding of its significance. As we continue to grow, we remain focused on our goal of making Chikankari accessible to all, while honoring the artisans who keep this tradition alive.